Over the last few years, we became increasingly aware of the fantastic work of The Change Foundation, locally in London, throughout the UK and overseas. This inspired us to launch Willow Twin, a premium cricket brand with a difference.

We supply only the very highest quality cricket equipment and through our partnership with The Change Foundation, empower disadvantaged young people by giving them the opportunity to participate in the game we love.

When you purchase a cricket bat from our range, you become a Willow ‘Twin’ – paired with a Change Foundation young person, and contribute to supporting them though the Change Foundation programmes. 

These programmes use cricket to have a positive impact on the lives of marginalised young people; engaging with them, educating them, training them and assisting them on the path to employment and fulfilment.

We believe cricket can be used as a powerful tool for good. We recognise the need to invest in cricket at all levels of the game, increasing the impact of cricket for the good of individuals and communities. We’re dedicated to the growth of the game, and you can be too.